I thought I would take some time to share recent experiences with selling handmade jewelry. Oh yes, and lets not forget how social media has impacted everything!
Craft fairs and events vs. Selling online--There is nothing like talking with people in person about the pieces I've made. Nothing gives me the warm and fuzzies when it comes to selling jewelry than saying to a prospective buyer "This necklace is truly one of a kind!" Because honestly, it is. Each item made, setting aside a few things, could only be made once, due to the materials I use. Saying that something is vintage inspired or steampunk online is all fine and dandy, but talking with someone and saying "Here, try this on and take a look in the mirror. See how it shines when the light hits it?" Talking about precious gemstones and other materials that are used to make the jewelry is also key. I have found that letting someone know that "These beads are crackle agate and freshwater pearls" in person is much more impressive to a buyer than just reading about it online.
However, as we know, having a website and selling online is an important part of the business. Only recently have I started selling on ebay, and more recently, setting up a store on www.artfire.com. Because I only accept cash at events, people are constantly asking "Where can I find you online, I want to buy lots of things from you, but I only have a credit card." I did a lot of research and watched trends before getting started.
Twitter has been a major player with spreading the word about jewelry that I have for sale online. It has also allowed me to connect with other artists, and really grow my network. I am not certain what the future holds for me with selling online, but I do hope that in combination with selling at events, Fascinations by Rachel will not only flourish, but provide carefully handcrafted items that people will truly enjoy!
Link to my artfire store: http://www.artfire.com/users/fascinationsbyrachel
Fascinatingly yours,
Rachel
